As the Holiday season quickly approaches, I wanted to give you some helpful tips to design a successful e-Commerce plan for this season. Scott Wingo, CEO of ChannelAdvisor, provided some excellent insight on how to execute a successful Holiday e-Commerce strategy. Since we are already at late September, I’ll dive right in so you can get make sure you’re in line!
September Planning revolves around comparison shopping and Google Product Search preparation.
I recently attended the shop.org conference in Boston, MA. There were exhibitors offering a dynamic range of services to assist existing e-commerce sites improve their ROI by implementing a few simple best practices. The most attractive part of the tips that I gathered is that they can be implemented quickly and with just a few steps and will often generate instant improvement in web traffic and sales. I would like to share these tips over the coming weeks and look forward to hearing how they work for you.
